Former Co-Founder of Lexington Law Firm. Merrill is a compelling, knowledgeable, and internationally-renown keynote speaker. In 2016, after a meeting with FICO CEO Will Lansing, Merrill signed an NDA and was authorized to meet with personal and business FICO score data scientists, and ask 100 optimized questions to better his ability to help borrowers accomplish their funding goals. Using Merrill’s knowledge of borrower behavior profiles, FICO scoring metrics, and lender underwriting requirements he developed a process to “optimize” a consumer’s credit profile and borrower behaviors to improve their “fundability”. GetFundable.com utilizes this revolutionary technology, Fundability Optimization™, to help thousands of borrowers become more fundable and access the capital they need to grow their businesses.